Scrolling through the Facebook feed has become a daily chore for people around the globe. The marketing legends have understood this specific trend and implemented it into their benefits. The Ads on Facebook have a vast reach amongst all kind of consumers. The Facebook ad features allow targeting the audience with exact demographic, location and interests you were looking for. This form of advertising is excellent on the budget since the payments have to be made only to reach the potential consumer. But before doing that one needs to understand the types of advertising which are available and select the best suited for his business.